Organizations may face various use cases that create a strong need to transform their events into strategic event planning. The trigger for each organization may differ, but the subsequent step is always to lay the foundation by crafting a bespoke event strategy and enabling change toward success through a phased approach. Below are several use …

An “event strategist” is a relatively new role within corporates and organizations, and there are a few seasoned professionals in this field. The event strategist is responsible for formulating and implementing an overarching event strategy for all external and internal events organized or participated in by the company. They will align the event strategy with …

‘What does it actually bring us?’ ‘What is the event ROI?’ Questions we often ask ourselves when it comes to events and exhibitions. A legitimate question, but can be answered with a orchestrated event strategic gameplan. How do we show what the event can deliver? And how can we make those results measurable? Challenge Organizing …

In this article, I list the most important benefits why it is better for a company to hire a senior freelance event manager. The freelance event manager will always take your event to the next level and achieve maximum result from your event or exhibition. Without compromising on the experience and impact. But let me …

In my daily work, I experience that companies miss opportunities to unlock the full business and social potential of their events and exhibitions. In this article, I explain how you can make better use of these opportunities. And achieve maximum results through the application of event marketing. But let me first emphasize the positive development …

If you participate in a trade show, you want to be successful. An exhibition stand full of visitors and promising conversations and better trade show results. In this article I describe how I realized this together with lighting manufacturer Signify for EuroShop, the largest international Retail trade fair, which took place in February. Read more …

Did you know that 70% of all companies don’t have an event strategic approach? Business events go beyond fun and friendly gatherings with your customers and other relations. You want an event that deliver results, right? The contribution of an event to the business is often unclear or invisible. As a result, events are mainly …

In this blog you can read what is involved in organizing a hybrid event and the various hybrid formats possible. During the pandemic we quickly anticipated and transformed from live events to online events with success. We adopted digital production, platforms, software and new technologies. And if we learned anything from those years, it’s that the …