Signify at EuroShop 2020
As the world leader in lighting Signify attended EuroShop trade show in February 2020. EuroShop is the world’s largest trade fair for retail investment requirements. As thought-leader in retail lighting, Signify showed the latest product and connected lighting systems in Food and Fashion segments for their brands Philips and Interact.
With a special theme ‘’where emotion meets evolution’’ the world’s leading lighting company, showed visitors how they are leading retail lighting into the future. The booth layout of 224 m2 was replicating a real life Fashion store and a Large Food store, where visitors could engage with experts via guided tours and self-guided tours with an app. Or meet up with the sales teams in the hospitality area while enjoying a drink and snack. The booth offered a full visitor experience with inspiring lighting concepts and content to fit the future. With over 17,000 booth visitors, 111 tours, 150 self-guided tours and 70 business meetings in 5 days the trade show was a big success.
The challenge: with half of the budget and half of the space as previous show we had to come up with a clever and inspiring design to realize the same results. In a very smart and innovative way the booth became the most vibrant place of the whole show, leading to better results as in 2017 edition.