Announcement of the new WiZ products for the second part of 2021, live broadcasted via MS Teams in a branded design. Invited global press was the first to discover the new range of WiZ smart lighting products and learn more about the WiZ ecosystem together with its partners.
The challenge: very low budget to organize an interactive press webcast and with speakers from different parts of the world (Hong Kong and The Netherlands). With time differences to plan and produce during a summer holiday period. Audience coming from Europe, Middle East and North and South America able to answer live questions via chat module. No existing invitation and registration process, so newly developed to make registration and communication possible.
