Hitachi at Bauma 2022

Discover Projects delivered the strategic approach, event project management, exhibition marketing and onsite floormanagement for Hitachi Construction Machinery Europe at Bauma 2022, in Munich Germany.

Bauma is the largest exhibition in the world for building material, construction and mining machines. Hitachi Construction Machinery Europe used Bauma as a platform to celebrate its 50 years of anniversary in Europe. They did this with 30 dealers and their customers. Furthermore Hitachi introduced new zero emission machines and digital connected technologies across their 4,000 m2 exhibition area. The space had an outdioor area and indoor hospitality pavilion, which also included a large beer tent.

The Hitachi experience was valued with a satisfaction score above 4 and a Net Promoter Score of 64. HItachi welcomed more than 20,000 visitors, 350 stand crew members and over 30 journalists from around the globe attended the Hitachi press event. Besides a 4-days speaker program was offered to partners and customers. During the show 120 productive business meetings took place with significant business follow up. The event contributed strongly to the dealer businesses and has strengthened the relationship with their customers.

Watch the highlights video