Sponsorship Policy
Discover Projects helps companies to increase the impact of their sponsorships by implementing a clear sponsorship policy, so that you can get better results. When done right, sponsorships can be a powerful channel in your marketing mix. However, as with events, it is often difficult to prove its value. Do you know the exact value of your sponsorships and know how you get the most out of your sponsorship investments?
We can give you more insight into your sponsorship activities. By implementing a clear policy, we help you achieve a healthy return.
To do this right, sponsorship must be part of your marketing plan. Because only then will the chance of success increase and you can improve the Return on Objectives (ROO). This starts with analyzing your current sponsorships. We set the goals together and implement strategic sponsorship management in your company. We also check whether your current sponsorship policy still matches your vision and ambitions.
By implementing a strategic sponsorship approach and applying a process for approval, monitoring and evaluation, we can map out which type of sponsorships contributes or doesn’t contribute to your business or CSR objectives. As an example, for Signify (the global market leader in lighting) we have developed a governance model to better asses current and new sponsorships based on a number of criteria. Which resulted in a higher ROO and € 2 million less spend on sponsorships that didn’t deliver any value.