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Hitachi at Bauma 2022

Discover Projects delivered strategic event management, event marketing and floor management for Hitachi Construction Machinery Europe at Bauma 2022, in Munich Germany.

Bauma is the largest trade fair in the world for building material, construction and mining machines. It is every 3 years. Hitachi Construction Machinery Europe used Bauma as a platform to celebrate its 50 years of anniversary in Europe. They did this with 30 dealers and their customers. Furthermore Hitachi introduced new electric machines and digital connected technologies across their 4,000 m2 exhibition area. Besides the large outdoor area there was also an indoor hospitality pavilion to meet with customers. Including a beer tent for entertainment.

The Hitachi experience was valued with an event satisfaction score of 4 (scale 1-5) and a Net Promoter Score of 64. Hitachi welcomed more than 20,000 visitors, had 350 stand crew members and over 30 journalists from around the globe attended the Hitachi press event. Moreover a 4-days speaker program was offered to partners and customers. During the show 120 productive business meetings took place with significant business follow up. And, for the first time data was collected to measure the impact of the show for Hitachi. The exhibit of Hitachi at Bauma 2022 was successful and contributed strongly to new dealer businesses and has strengthened the relationship with their customers.

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