Get more results from your tradeshow
As exhibitor, you want to get the most out of your participation. You’re aiming for leads, revenue growth, stronger customer loyalty, and increased brand awareness. But making results measurable isn’t easy. This is also evident from the published Exhibit Leaders Insights 2023 report, which highlights proving ROI to leadership as the biggest challenge.
Tradeshow Boost
In just 3 days, Tradeshow Boost helps you gain clear insight into your results and maximize the success of your trade show participation. It’s a tailor-made program for companies looking to achieve better results, plan more effectively, and gain a deeper understanding of the impact and ROI of their trade show presence. Tradeshow Boost answers the question: What did the trade show actually deliver?
You’re exhibiting at a trade show. You’re well prepared and everything is taken care of. During the show, you have engaging conversations with visitors. Everyone’s excited. After the show, leads are followed up. But still… it feels like there’s much more potential to be gained from your participation. You just don’t know how to unlock it—or how to make it measurable.
Many companies still exhibit simply because their competitors are there, because they’ve always gone, or because they’re afraid of being missed. But is that really a good reason to go?
The success of a trade show starts with a strategic approach and solid planning, a booth that engages at every stage of the sales funnel, and strong follow-up after the event. But how do you know if all that effort actually pays off? That’s exactly where it often falls short.
Tradeshow Boost was developed to change that—with a 3-step method that makes results both measurable and achievable, and helps you increase the impact of your trade show investment.
How does Tradeshow Boost works?
Step 1: We start by discussing your current approach and situation to identify areas for optimization. In addition, we conduct two interviews with internal stakeholders. Where are the opportunities? What are your expectations? What are the pain points? Everything is based on your company strategy and marketing goals.
Step 2: We review the entire preparation process through a Performance Scan—including planning, communication, booth staffing, follow-up strategy, and more—to help you achieve your desired results. Everything is practical, focused on your specific trade show participation, and directly applicable to the project. After all, every situation is different and requires a tailored approach and customized advice.
Step 3: You’ll receive a strategic trade show plan and approach based on the insights from the Performance Scan. The plan includes recommendations and conclusions, fully aligned with your internal stakeholders, and provides the clarity you need to improve performance.
Feasible results
- 100% insight into your trade show performance
- Up to 50% better results
- Up to 20% cost savings
- 100% control over your trade show
- Up to 40% higher productivity
- 100% follow-up after the event
- Full buy-in from your leadership
- A better experience for your visitors
After Tradeshow Boost, you’ll have clear advice and a strategic trade show plan to help you achieve better results from your participation.
Read also the blog How to measure trade show success and my partnership with Tausch.