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You participate in an exhibition. You prepared well and everything is arranged. During the show, your sales team has good conversations with visitors. Everyone is excited. After the exhibition, the leads are followed up. You know new business will follow, but you don’t know how much and when. It seems that you can get much more results from the exhibition, but you don’t know how to do this or how to show it.
What I still experience is that companies go to a trade show, because competition is present or we always go. Is that a valid reason to attend?
What you need is a strategic exhibition marketing approach from the very start till the follow up after the show.
Recognizable?
If you exhibit, it remains difficult to make results visible. You invest a lot of money. After a trade show everyone goes home satisfied and returns to normal life. And that’s it. Until the next edition knocks on the door.
It is essential that all the puzzle pieces in the process fit together for the desired result. Organizing a trade show is a complex specialist project with many different activities, long hours, details and deadlines. For this you need to free up capacity and have the right knowledge and experience.
How does Tradeshow Boost works?
With Tradeshow Boost we go through all the ins and outs of your preparation in 3 days. You will discover where you can optimize in your own project to arrange a successful exhibition based on your business strategy and objectives. We also zoom in on your campaign plan, key messages and follow-up strategy to achieve those desired results. Every situation is different and therefore we focus on your own project. With Tradeshow Boost you receive a pragmatic advice and approach to improve your results as exhibitor. You can make a difference right away.
Why invest?
- You get an answer on the results.
- You have goals why you exhibit at a trade show.
- You can demonstrate the added value of your exhibition.
- You organize more effectively which leads to a better result, reduced costs and more control.
- You use the trade show as strategic tool for business growth.
- You achieve more impact and experience with your visitors.
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