You participate in an exhibition. You prepared well and everything is arranged. During the show, your sales team has good conversations with visitors. Everyone is excited. After the exhibition, the leads are also followed up. You know new business will follow, but you don’t know how much and when. It seems that you can get much more results from the exhibition, but you don’t know how to do this or how to show it.
This usually has to do with the lack of a strategic exhibition marketing approach. The reason for going to a trade fair is not clear enough and you find it difficult to define the desired result. What I still hear is that companies go to an exhibition, because their competitors are also there or because they would otherwise be missed. Of course this is true, but is that the only reason?
If you exhibit, it remains difficult to make results visible. You invest a lot of money. After a trade show everyone goes home satisfied and returns to normal life. And that’s it. Until the next edition of the exhibition knocks on the door…
It is essential that all the small puzzle pieces in the process fit together for the desired result. Organizing a trade show is a complex specialist project with many details, activities and deadlines. For this you need to free up capacity and have the right knowledge and experience.
How does Tradeshow Boost works?
With Tradeshow Boost we go through all the ins and outs of your preparation in 3 days. You will discover where you can optimize in your own project to arrange a successful exhibition based on your business strategy with clear objectives. We also zoom in on your communication activities, messages and follow-up strategy to achieve those desired results. Every situation is different and therefore we focus on your own project. With Tradeshow Boost you receive a practice-oriented advice and approach to achieve maximum results as exhibitor. You can make a difference right away.
- You get an answer what value the trade show generated.
- You have clear goals why you exhibit at a trade show.
- You have clear insights in the results of your exhibition.
- You can demonstrate the added value of your exhibition.
- You organize more effectively which leads to a better result, lower costs and more overview.
- You use the trade show as strategic tool for business growth.
- You achieve more impact and experience with your visitors.
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