Event Strategy
Discover Projects develops and delivers event strategies for mid-sized and large companies that increase and measure sales and marketing results. Live communication is the most powerful marketing tool to directly interact and engage with your target audiences.
However, it’s essential to proof your event ROI and performance by insights and results. Justify your event budget. Build credibility. Get buy-in from your leadership. And drive cost optimization.
An event strategy will help you with this.
Do the event strategy scan to check your situation.
Why is an event strategy a must have?
An event strategy is the foundation of all your events. Crucial to decide how your events contribute to your business and marketing goals. This way you can get the most out of your events and measure the impact.
With a strategy you have a structured strategic approach that guides and enables you to make smart choices which events you organize, attend or stop. Where are the opportunities? What are the expectations? How do we work? This strategy is an extension of your marketing or communication strategy. Without strategy you end up in ad-hoc choices, gut feeling or ”we do what we always did”.
Read how other organizations book success with our approach.
From goal to result
- Extend business and increase loyalty with existing customers
- Grow your sales pipeline by new business opportunities
- Reduce the sales cycle length
- Increase brand awareness and top of mind position
- Accelerate your sales funnel to conversion
- Drive revenue growth
- Boost team productivity
What is feasible?
- 100% insights in your events performance
- Up to 50% better results
- Up to 20% cost savings
- 100% control of your events
- Up to 40% more productivity
- 100% follow up after the event
- No ad-hoc requests, but an annual events calendar
- Better attendee experience
What do we deliver?
- We analyse your current situation, process and expectations
- We build a strategic plan with recommendations based on the analysis
- We implement and guide the plan and process on corporate and individual level
- We evaluate and monitor results to further optimize
Do you want to get more out of your events and trade shows as a marketing manager?
We help you to go from idea to a successful strategy that really contributes to sales and marketing goals.