Delft University of Technology

Discover Projects worked for the Delft University of Technology to develop, guide, and implement an event strategy.

Purpose of the assignment:
To organize events and conferences at TU Delft in a results-oriented manner by streamlining them and ensuring they align better with the strategic priorities and communication objectives of TU Delft. Additionally, to develop a uniform approach and organization of events for increased synergy and improved brand positioning.

The current situation:
TU Delft organizes a wide variety of different internal and external events and conferences. However, it is not always clear what role and value these represent for the organization. Moreover, there is a lack of overview of the events being organized within the organization by different departments to determine the ownership.

The new situation:

Process improvement with a uniform approach for organizing events within TU Delft. This will result in at least 20% more efficiency through smarter and more effective collaboration.
Event strategic framework, in which the events align with the strategic priorities of TU Delft with clear goals, objectives, and smart KPIs to measure and monitor the impact of the events.
Integration of events into TU Delft’s communication plans, leading to more visibility of planned events and fewer ad-hoc requests.
Improved collaboration terms and economies of scale with preferred suppliers, leading to better cost control and savings.
Increased ownership, direction, and visibility from the TU Delft Events team. This leads to, among other things, higher productivity, improved collaboration with colleagues, higher quality, and stronger brand consistency.
Clear event request process for internal clients on when they can expect support from TU Delft Events.
Annual event calendar with planned events in line with the communication plans.

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