Signify at EuroShop 2023

Discover Projects delivered strategic event marketing, event project management and onsite floor management for Signify at EuroShop 2023, in Düsseldorf Germany. Signify is the world market leader in lighting.

EuroShop is the The World’s No. 1 Retail Trade Fair, taking place every 3 years. Signify used EuroShop to introduce its Lighting for Circularity product and systems portfolio in retail lighting. This portfolio supports the overall Brighter Lives, Better World 2025 sustainability program. The portfolio helps retailers to achieve their sustainability goals, while at the same time maximizing the store experience.

The sustainable booth concept was designed as a vibrant real time large food and retail store. Visitors could engage and interact with the well trained Signify experts via guided tours, offered in 7 different languages. Additionally many meetings and conversations took place in the hospitality area. The booth of 216 m2 showed a full scripted store experience with energy efficient serviceable, reusable, recyclable and 3D printed luminaires. Furthermore the connected lighting systems were demonstrated via apps and screens.

Signify hosted many visitors from all regions in the world. With in total 115 guided tours and 162 business meetings over 5 days the trade show generated many follow up activities for Signify. Both with clients as potential new customers. This should result in x Million incremental sales in the coming period which was the key objective. Thanks to the exhibit, Signify could strengthen relationships with the top large retailer accounts and open up new relationships for future business. The Signify experience was evaluated with a 4.8 satisfaction score (scale 1 to 5) by its visitors. 

Update: after 3 months the objective of incremental sales is realized and more in the sales pipeline, so overceeding all expectations. Proof that trade shows do generate turnover if you have a game plan at the start.

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